Day(s): M, 5:30-9:10pm
Course ID: JOUR-GA 1019.001
Instructor(s): Michael Solomon
The class will examine how editors imprint their own sensibility on a magazine, woo an audience and develop a unique identity for their publication. Coming up with the right mix of articles is a constant challenge; editors are always trying to re-invent the formula as well as struggling to find interesting ways to package service pieces or celebrity profiles, or come up with catchy covers and headlines to boost newsstand circulation.
New magazines evolve either from one person's passionate idea (Esquire and its founder Arnold Gingrich, Tina Brown and the Daily Beast) or are launched by corporate magazine development departments (Oprah, Real Simple, Lucky). This class will examine the history and evolution of magazines, from the hits and misses (Portfolio, Domino) of recent years to a look back at the past. Weekly classes will focus on different aspects of magazine-making, and leading editors, art directors and photo editors will visit as guest speakers to provide their expert insights.