Anyone can do what Peter Rojas does, according to the millionaire blogger and founder of Engadget.

Rojas’s Engadget is a technology blog that focuses on gadgets and consumer electronics. Rojas went from being an unemployed technology journalist to the best compensated blogger ever in a little over a year when AOL bought Weblogs Inc., Engadget’s parent company, for $25 million.

Last month Engadget received 9.3 million unique visitors, Rojas says, which makes it one of the most popular blogs on the web. It’s also enormously popular among other bloggers. Blog search site Technorati lists it as the second most-linked-to blog. “We are the blog other blogs think most worthy to link to,” Rojas says.

Rojas started out in journalism in San Francisco in the late 90’s, writing for a technology magazine called Red Herring. After he was laid off in 2001, he moved to New York and started his first technology blog. Rojas says he always believed that a blog could become a profitable business if it had the proper resources.

He got the chance to prove that in 2002 when he hooked up with Gawker Media founder Nick Denton to start his first technology blog, Gizmodo. Soon after it became a success, Weblogs Inc. owner Jason Calacanis approached Rojas to start a technology blog for his company. Thus, Engadget was born, in March 2004. “It took five or six months to pass Gizmodo in traffic,” Rojas boasts.

Engadget now has a staff of about 25 people, including three full-time employees and two full-time freelancers. Rojas credits the blog’s success to its authoritative yet irreverent tone. “We like to geek out a bit but we don’t talk down to our audience,” he says.

Rojas also attributes Engadget’s success to its “insane number” of posts. Engadget is updated about 40 times a day, and up to 135 times a day during big events like the Consumer Electronics Show. When he first started the site, Rojas says he would sleep only fours hours a night so he could post as often as possible. He still works 80-hour weeks. “I’ve probably done 6,100 posts for Engadget over the past three years,” he says.

Engadget has a reputation for getting scoops and inside information from all over the gadget world. It was the first to post pictures of Microsoft’s Xbox 360 game console, two days before the images appeared on CNN.

All young journalists should already be blogging, according to Rojas. All it takes it some basic writing skills and a passion for your subject. But a traditional journalistic writing style may be too stodgy for the blogosphere. “You have to write in a more conversational way. With blogs, you can’t really go too niche, and you can’t fake the enthusiasm.”

For many young bloggers, Rojas is a hero. He’s a young, self-made millionaire who works from home doing something he loves. “In five years,” he predicts, “blogging will be a more viable career option than newspaper journalism.”