Fashionista is a baby. At least that’s how Faran Krentcil sees her blog. With the site live since January, Krentcil is like a new mother, afraid to leave it alone for too long and constantly checking on it. For now, she obsessively looks at the site, making sure it’s aesthetically pleasing and the comments politically correct.

“I wanna be there all the time,” says Krentcil. “But by the time you get to six months, eight months, a year, it’s like, all right, someone else, please. It’s that letting go process where you’re just like daycare. Daycare will be the associate editor that I miraculously hire.”

Another seedling of blog impresario Elizabeth Spiers, Fashionista is devoted to, clearly, all things fashion. Krentcil, no stranger to the industry, worked at The Daily, a fashion publication, and wrote for the anonymous blog Imaginary Socialite.

Given her own fashionista qualities, Krentcil says she was genuinely upset when she found out that Spiers was launching a fashion-oriented site without her. “I just remember having this feeling of, ‘That should be my job!’ I felt this overwhelming sense of indigence, like, ‘Why haven’t you called me about this?’” says Krentcil. So, when Spiers called, Krentcil clearly knew why.

Over lunch of crème brulee (on Krentcil’s part), the pair discussed exactly what they did and didn’t want the blog to be about. “We didn’t want it to be ‘fashion Gawker,’ which is what everyone sort of expected it to be,” says Krentcil. “There’s a lot to make fun of in fashion, but there’s also a lot to celebrate and examine. We didn’t want to sell ourselves short.”

Even though Fashionista and its mother are at the center of the fashion world, Krentcil writes the blog with a tone of voice aimed at everyone from fashion editors who see shows in Bryant Park to “the girl from Omaha who read one article in a Nylon that she stole from one of her cousins in Chicago.”

Krentcil’s Fashionista isn’t like Conde Nast’s Style.com, but it also certainly not like many other fashion blogs. She posts about high fashion like Kate Moss and low fashion like Forever21.

“There needed to be a bridge between the inaccessible part of fashion and the silly part of fashion,” Krentcil explains. “We wanted it to be an interactive community where people could explore their own ideas about fashion and style.”

Even though Krentcil is the only writer, the voice in the posts isn’t specifically her’s. “If it was just me talking I’d be throwing out so many references that you wouldn’t even get if you’ve been friends with me forever,” says Krentcil. She describes the voice as very pedantic, with the posts still managing to come off with a fun vibrant tone.

Krentcil is looking forward to the next Fashion Week and what it will mean for Fashionista. Through her hard-won connections, she was invited to nearly every show for the most recent takeover of Bryant Park. Next season, she says, “I want PR people and designers saying, ‘I hope Fashionista comes.’”