Celebrities have countless resources to help make them look fabulous. But all too often, they miss the mark. Go Fug Yourself, a blog providing commentary on celebrities’ worst fashion choices, shamelessly tells us exactly what went wrong.

Heather Cocks and Jessica Morgan—also known as “The Fug Girls”—created Go Fug Yourself in 2004 primarily as a way to amuse themselves and their friends. (“Fugly” stands for either “fantastically ugly” or “frightfully ugly,” depending on who you ask.)

“Celebrities are always skipping around in public wearing things that are phenomenally perplexing; as these red-carpet dwellers are often considered trendsetters Hip Present and Hip Future, we like to take them to task for careless choices,” The Fug Girls write on their blog.

They keep a running tab of frequent offenders on the side of the site, making it easy to catch up with Britney Spears’s latest fashion disasters.

Unapologetic in their commentary, the girls rip into every detail of a celebrity’s bad outfit. In a recent post about Tyra Banks, Cocks commented: “The blonde weave just looks dingy and sad, as if you’re lightening your hair to hide the greys, except we all know that your real hair hasn’t seen the sweet light of day since you wore it in a marvelous, resplendent afro (seriously, it was awesome) in cycle 3.”

It’s not all negative, though. The blog has a section called “Well Played,” where they commend celebrities on exceptionally good fashion choices.

Cocks and Morgan used the blog format for their commentary because “it just seemed like the right format for the idea,” says Morgan. But unlike many blogs, Go Fug Yourself does not allow comments on posts.

“The comments were breeding a really hateful aura—people were making incredibly nasty personal attacks on the featured celebrities that were becoming totally inappropriate,” says Cocks.

The Fug Girls still get a significant amount of feedback on their posts through email. With the creation of “Intern George,” they address some of the emails from readers—both hate mail and fan mail—on the blog.

Prior to creating Go Fug Yourself, both Cocks and Morgan were writers for reality television—Cocks for “America’s Next Top Model” and Morgan for “Growing Up Gotti.” Their familiarity with concise writing for a mass audience translated well into the blogosphere.

With a few early links from established blogs like Gawker, Defamer, and Television Without Pity, Go Fug Yourself grew quickly and has attracted the attention of traditional media outlets.

When New York magazine re-launched its website, the online editors asked Cocks and Morgan to provide commentary during Fashion Week. The coverage was well received and grew into other assignments, such as a weekly online column called “New York Fugging City.” They also provide commentary for In Touch magazine and have done freelance writing for Premiere, Rolling Stone and TV Guide.

Television producers have also noticed The Fug Girls. Most notably, they have been guests of Joan and Melissa Rivers on the duo’s “Fashion Wrap” shows on the TV Guide Channel during awards season.

“There is nothing better than hanging out with Joan and Melissa four mornings a year,” says Cocks. “We’re constantly pinching ourselves that we’re getting to meet and banter with two women who you might consider the original Fug Girls in some ways. Joan’s a legend.”

The Fug Girls are on their way to becoming legends in their own right, attracting worldwide attention from media outlets like Vanity Fair, Newsweek, Time, Cosmopolitan, French Vogue, Australian Harper’s Bazaar, and British Elle.

“Let’s face it, all over the world there are people looking for ways to procrastinate at work,” says Cocks, on why blogs are so popular. “So, hey, let’s give them as many places to look as possible.”