Steal My Ideas Encourages, Yes, Idea-Sharing
Peter Mucha has million-dollar ideas. And he’s giving them away for free.
Whether it’s a return-to-sender stamp, the People magazine spin-off Baby People, or duck-shaped marshmallows that float in hot chocolate, these innovative gems are available for the taking at Mucha’s idea-sharing blog, Steal My Ideas, Please.
“You know, there are way too many ideas here for me to ever do, so why not give them away?” Mucha says. “Maybe someone else could benefit.”
The 55-year-old founder of Steal My Ideas has parlayed his knack for brainstorming original ideas into a blog where he offers these concepts to the public for free and encourages visitors to his site to make the most of them.

A blogger and writer for Philly.com, Mucha says his personal blog went live last January. He now posts once or twice a day with fresh ideas that he offers free of charge to the public.
“As for when I get ideas, it’s a fairly constant stream,” he says. “A few a day, I’d say. Some days more than others.”
Mucha also encourages visitors to his site to contact him for specific advice. These correspondences he keeps confidential, he says.
“Someone in L.A. emailed me recently asking for an idea for an environmentally oriented show,” he says. “I came up with something good, I think,. But I can’t say what it is.”
Mucha says he developed the concept for an idea-sharing blog while working as an editor for a small monthly publication in Delaware. He found himself writing down ideas that he would generate from reading stories.
“I got into that habit, and the lists just kept growing,” he says.
One such idea included a card game called “Silly Sandwiches,” where an individual selects a bread card and pairs it with eccentric ingredient card to create an unusual sandwich. It was marketed in Germay—under the name “Wimmelburger”—and is still for sale in Finland.
Recent ideas that have appeared on Mucha’s blog include bubble gum that acts as a meal substitute, a picture album watch that scrolls through photos and tells time, a blog using excerpts from writings of the dead, and a toe-tappable keyboard.
“I keep ideas related to books and games I might create or publish myself.” he admits. “And there’s always the hope of popularity or publicity leading to interesting offers.”
As a Philly.com staffer who covers events live for the joint Philadelphia Daily News and Inquirer website, Mucha is often pressed for time. Between 10 a.m. and 2 p.m. throughout the week, Mucha will set out on assignment with a gadget that allows him to blog live from any location.
“I take pictures and type as fast as I can,” says Mucha, who walks around with a laptop on a platform held up by a neck strap so that his hands are free to type.
Though Mucha is a prolific blogger, he confesses that he does not read many blogs outside of the ones published on Philly.com. Instead, his media diet consists of the Inquirer and the Daily News and a British publication, New Scientist.
And when the married father of two isn’t blogging for Philly.com, Mucha is jotting down ideas—including for new blogs of his own. Mucha recently launched How to Save Newspapers, a site dedicated to generating ideas about the future direction of newspapers.
Mucha partially chalks up his abundance of ideas to poor sleeping habits.
“They say Edison would hold a marble in his hand over a pie tin so when he fell asleep it’d wake him up, which was when he got his best ideas,” he says. “I’m kind of half-napping all the time, following some kind of dream logic.”
