Few blogs can review mass-market food products with as many sexual innuendos as The Impulsive Buy. Crass and sarcastic, “Marvin,” the author and creator of the site, will rate a product … eventually. First, you’ll need to get through the initial paragraphs of each post, which are musings inspired by a product — the snide, self-deprecating humor and pungent tangents that people either love or hate to read.

The Impulsive Buy (TIB) seems to be popular with “college kids, stay-at-home-moms, bored office workers, and those who like to Google ‘hermaphrodite porn,’ ” says Marvin, who often goes by “Marvo.” Yes, he’s serious about the hermaphrodite porn, and he is irreverent enough to mention it, and never explain it.

On TIB, one is likely to read about Pom Juice bottles likened to “huge sex toys,”Jamba Juice drinks likened to “cat diarrhea,” and the writer’s bizarre humor, such as his fear for “mutant killer rabbits, Scientologists, and rectal thermometers.”

Marvin spends two-to-three hours researching and writing about a product with the creative spin that is his signature style. “The hardest part is coming up with the twist that makes it special – and when I say special, I mean what makes the review overly sexual, gross, immature, or crass,” he says. Which may explain TIB’s tag line, “Putting the ‘ew’ in review.”

Colgate Max Fresh Kiss Me Mint toothpaste is TIB’s latest review. And, of course, Marvin needs a Monica Lewinsky, an intern to “make out with – for review purposes only,” to determine the kissability of the toothpaste.

His toilet-humor wit and disregard for conventionality wins the trust and respect of 4,000 daily readers. While most food blogs pander haute cuisine as life-changing and raise food to a glamorized and godly status, the epiphany one comes to at TIB is the value of simplicity.

The Hawaiian blogger began TIB after college in 2004 because he was “unemployed, bored, and heartbroken.” Not only did the blog fill time, but it returned some confidence to Marvin who enjoys trying to make people laugh. Marvin, a humor columnist at his college paper, uses TIB as an outlet to share his natural wit.

“The most rewarding thing about TIB is knowing that there are people out there who read my writing and are entertained by it,” he says.

He now holds a full-time job, but is pleasantly surprised to earn several thousand dollars per year due to advertisements on his blog. His editorial reviews have not gotten him into too much trouble, although McDonald’s once wrote him an angry letter, to which he commented, ‘It’s ironic that McDonald’s main spokesperson is a clown, but they have no sense of humor.”

It’s hardly possible to have in mind what TIB will write up next. But Marvin knows you’re dying to Google “hermaphrodite porn.” So go try it.