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Agreements Reached Between NAACP and Networks
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So many television programs. so little diversity. From sitcoms to dramas, traditional networks to cable, television shows are so heavily Caucasian that African-American activists are demanding -- and starting to get -- acknowledgment of the need for change. Ever since the NAACP called last year for more diversity at the major television networks, ABC, NBC, CBS, and Fox have begun to initiate subtle changes both onscreen and off. The hope, they say, is to improve diversity not only in their programming, but in their organizations as well. Last summer Kweisi Mfume, president and CEO of the NAACP, took aim at the four networks in a press conference, calling their fall program lineups "a virtual whitewash." Of 26 new shows launched last fall, not one had a minority actor in a starring role. The African-American community has also recognized the problem, giving sarcastic monikers to the networks such as Nothing But Caucasians (NBC), Why Bother? (WB), and Underpaid Negroes (UPN). Fox featured the NBC and UPN monikers on an episode of its program "MAD TV." |
Whites Only: How Advertisers Ignore African-American Consumers
The Uncertain Future of Diversity Programming
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