Eva Woo's blog

With all the hails and applauds for webcasts, nobody’s really sure if there’s a business model to be built to monetize on the over 65,000 videos uploaded to Youtube daily and the hundreds of millions of traffic attracted to the site.

Another sharp articles on newspaper industry Get me Rewrite on the Atlantic this week.
Being better-hearted than many other equally insightful but overwhelmingly pessimistic pieces on what most believe to be a sagging industry, this one gives some doable suggestions and tries to end with painting an optimistic picture.

Following a deal that allows 50 major daily papers to win smaller local advertisers using Google’s online advertising technology, a more ambitious newspaper-internet partnership is announced: 176 newspapers will work with Yahoo on classified ad posting and content collaboration, according to a NYT report .

This Mediabistro article on magazine’s trouble (despite the fact that they are aspiring to move online, too) really does seem to get it.

The Internet entertainment has been one of the hottest arenas for quite a while, powered by the ongoing media convergence, wireless service provider is in better position to profit from the growing digital media market.
The marriage of internet and telecom companies in order to "better entertain people" are nothing new in China.

Last week one thing worth watching in online media world has to be about popular Comedy Central TV shows (The Daily Show and The Colbert Report) being forced to get pulled from YouTube by Viacome, patent owner of Comedy Central, after both shows had won huge popularity and support from online audience. Big media companies ‘ attitude toward sharing their stuff online have been ambiguous.

This week more than 50 major daily newspapers started selling ads in their newspapers using Google 's Web site as part of a three-month test.

Newspapers simply cannot afford to forgo small advertisers these days. In fact they are taking actions to win over some, even if Internet has already become a favored choice for most small advertisers that only feel comfortable to pay for each click on their text ads.

Finally Kevin Manley, tech writer of USA today, seems to be raising the right question in his latest article : just how much consumers are willing to trade fidelity for convenience on your media product?

That has really become a key question for media industry executives, because how much money will be made from his next movie, or next talk show, or next CD album is directly related to this fidelity- convenience tradeoff equation.

Some big brands’ marketers said they are not ready to come up with overall strategy to advertise online in a most efficient way, now that they have the meticulous pageview counting mechanism and super efficient search advertising platforms available.
They better jump on the online spending bandwagon and give a little more encouragement to the online content providers. Simply because they deserve better by increasingly getting hold of more valuable eyeballs.

There are some interesting things going on at ABC lately that is worth watching.
The network TV just launched a 15 minute daily web exclusive newscast “World News Webcast” airs live on 3p.m E.T at its website.

It’s amazing how fast some of the media executives respond to the changing media environment these days.

Business 2.0 was in the media news last week for initiating a new scheme to encourage more reporters to blog. In fact, the incentive scheme went further than “encourage” as the editor at Business 2.0 say reporters pay will be largely based on blogging in the future.
Business 2.0 reporters’ payroll based on blogging

It’s amazing how fast some of the media executives respond to the changing media environment these days.
Business 2.0 was in the media news last week for initiating a new scheme to encourage more reporters to blog.

It seems that it’s not just the newspaper industry that is in great trouble with internet threatening their subsistence. The once omnipresent cable network is shaking as well.

Would the advertising revenue work out as well had wsj.com decided to go free and expand its coverage by incorporating more personal financial stuff and general interest stuff from websites like Marketwatch then?

Or would corporate executives feel uncomfortable clicking on the same “action video” on wsj.com as small investors does on Marketwatch?

I wonder how the change in attitude from informing and enlightening the public to serving customers will translate to change in power struggle between the sacred newsroom and grassroot readers.