Online Show Talents ' Went for Old School Monetization Route

Two guys in Los Angeles produce a series of simple, low cost video clips called "Ask a Ninja" where a ninja character answers funny but philosophical questions. The comedic series became popular through releasing a video podcast on iTune, attracting 300,000 to 500,000 viewers every episode. What's interesting is that although the duo amateurs made their fame completely on their own, they decided to go seek help from big talent agent United Talent Agency (UTA) to monetize their shows.

The creators of Ninja show believe that agencies like UTA will not evaporate even when two small guys with a laptop can reach a big audience on their own. The technology can help to distribute shows , but show business is still a business that needs professional business people to get involved. And the two guys behind Ninja shows are happy to have professional show biz people to take care of the contracts and monetization stuff for them.

In fact, UTA has expanded aggressively into the online world, tapping into online show talents. A planned UTA Online to be launched will be a special website to promote its efforts and ask for submissions.