Tracking the Eye

It’s amazing to think that we pay more attention when we read on the computer screen than we read the paper. At least that is what most people do for news.

That is the finding of a recent study called Eyetrack conducted by Poynter. The test tracked 600 people ‘s eye movements both when they read newspaper and news website. Most (70% of them) people have a longer attention span when they read online news.

The change of reading pattern is hardly news. But we tend to think it’s more because of the convenience not because the fact that our eyes and our mind are getting so much more comfortable reading online.

It’s shocking to think about how big a change our reading pattern has gone through during the past five years.
And I am sure marketers and advertisers won’t miss this.

Sounds like another blow to the dead tree business.