The fashion world is all over the recent announcement that Mary Kate and Ashley Olsen will be staring in a new advertising campaign for luxury designer Badgley Mischka. According to the Associated Press, the ads will run in Vogue, Vanity Fair, InStyle and Elle. They're the first advertisements the girls have ever done for a designer label, and show the girls in fabulous ball gowns and smoky eye makeup.

“They love clothes and embracing glamour. They also love vintage and appreciate that,” Mark Badgley told Womens Wear Daily last week.

Whether or not it’s a stroke of advertising genius, I’m still trying to figure out. I’m not alone:

“Eh ... what else is there to say ... dark eyes, pouty faces, messy hair ... you know, the usual,” said Trent recently on Pink is The New Blog.

I guess it’s no secret that though Olsens Wal-Mart clothing line is making them rich (and paying for in full their NYU tuition and runs to Starbucks I would jealously like to point out), their tastes run far more on the upscale side, as to be expected from a glamorous life full of Range Rovers and super-rich, Greek boyfriends. There is no doubt in my mind that neither Mary Kate nor Ashley has ever donned the inexpensive threads their name appears on. Maybe they are a natural choice for luxury advertising, but as a champion of cheap-o shopping, I feel a little betrayed.

Some people, like fashion blogger Nadine Haobsh, are just happy to see the girls all cleaned up:

"Call me crazy (or worse: so two years ago), but I’m thoroughly obsessed with the new Mary-Kate and Ashley Olsen ads for fashion house Badgley Mischka. While the girls do look ever-so-slightly creepy (in a beautifully glossy and stylized way), it’s nice to see Mary-Kate healthy(ish) and lovely again, their sex-kitten hair is phenomenal and—c’mon!—it’s the Olsen twins in actual clothes!"

This is a girl, remember, whose personal taste has earned her many lashings from the critics, including a near-the-top spot on Mr. Blackwell’s recent 46th annual Worst Dress list. The AP reported

"Bohemian teen tycoon Mary-Kate Olsen was the next target of the acid-tongued fashion critic. He called her clothes 'bag lady rags' and 'depressingly decayed.'"

Yeah, they look good in the new ads. And yeah, Mischka its more likely to show up in one of the girls closets than the mass produced junk they are so famous for selling, but I much prefer “dumpster chic” Mary Kate, and I believed her when she told W that she doesn’t read fashion magazines. I like the MK of the hundreds of paparazzi photos snapped of her dragging herself to class, dressed in her “bag lady rags.” At least she’s being real, and at least she’s not trying to sell her name nor anybody elses.