A recent article in Women’s Wear Daily ran the news that the designers of club kid-inspired brand, Heatherette will soon introduce a line of junior wear. Like the original label, the new line is colorful, trendy, and with that pop-punk appeal that has made the label popular with the young Hollywood crowd.

But unlike it’s big sister, pieces from the young Heatherette collection will be priced below $100 dollars, and though it will be primarily available at specialty boutiques, will also be featured at Macy’s Harold Square.

In the article, Heatherette designer Richie Rich described the new label as their “baby,” that is “going through the seventh grade.”

“She’s a schoolgirl, dressed in her cute plaid skirt,” Rich said of his young contemporary consumer. “But, she has that [outfit] in her backpack that her mom doesn’t know about. And she has her cigarettes.”

I actually really like when designers create cheaper lines of clothing for the younger crowd (Marc Jacobs does the same thing with his Marc by Marc Jacobs line) because they’re more on target with actual street trends, cuter, less pretentious, and always a little more whimsical. And it makes sense after all, because though the clothes are still way too expensive for the average (authentic) school girl, the fashions are far more likely to make it in to their closets.

But in this case, I can’t help but think of that one South Park episode in which South Park’s mall is invaded by a store called Stupid Spoiled Whore, which looks suspiciously like GUESS, the label that in real life, featured Paris Hilton in a major advertising campaign. The children of South Park are always learning valuable life lessons, and in that episode, one of them was that little girls dressing like Hilton is just plain skanky.

The article also noted that at Henri Bendel, where Heatherette was launched last year, the windows featured “odes to Heatherette musses Paris Hilton and Amanda Lepore.”

Hilton has indeed served as a muse for Heatherette, appearing in runway shows and again, in company advertising.

I’m all for the fun of teenage fashion, especially when it’s at a price that even I could save up my milk money to afford, and I really do love the tongue-in-cheek humor that Rich and co-designer Traver Rains bring to the fashion community, but I hope they leave Hilton out of this one.