Lost Innocence

It comes as no surprise that fashion magazines are awash with advertising images of models with bodies so tiny they seem to belong to children. Marc Jacobs’ latest campaign, featuring Dakota Fanning, takes the fashion world’s obsession with infantility to the next level.

The truth is, I couldn’t even tell you what Fanning was wearing because I was too disturbed by the wide-eyed, open-mouthed horror-film look on her face to notice the clothing. (ABC News' Report Here.)

One claim is that the advertisement, featuring an equally frightened and frightening photograph of the 12-year-old actress, is meant to “expose a younger crowd to his clothing line.” That’s interesting, considering the ad will be run in magazines like Elle, Vogue and W. And I can’t possibly guess that ‘tweens make up much of the readership of these magazines.

I have always loved Marc Jacobs; I just hope he’ll stay away from using children in future campaigns.

Sarah Herse @ Sat, 03/03/2007 - 7:12pm

Yeah, I've been seeing these ads everywhere and as much as I love Marc Jacobs, I must say this campaign is a little creepy. There's clearly a fetishization of young Fanning's body as we see it draped in fancy dresses and four-inch heels. That being said though, Marc can do whatever he wants. Jennifer Jason Leigh and Sofia Coppola aren't exactly beacons of youth and beauty and he centered campaigns on them. I can appreciate any images that differ from stereotypical skinny model campaigns.

Cristina Gonzalez @ Sat, 03/03/2007 - 10:09pm

Whitney, I see your point about 'tweens not making up a huge readership of Elle, Vogue, etc. But I feel like the tables are slowly turning. I feel that kids are growing up more quickly than ever before. Heck, I started reading 17 when I was about 14 and now 9 year-olds probably read it! So perhaps Marc Jacobs is just one designer cluing in to the changing roles of teenagers who are more independent with what they are reading (maybe typically older magazines like Elle or Vogue), but they are also more independent in what they are buying. Hence why Dakota Fanning might draw some appeal as this readership grows.

On the flip side, maybe Marc Jacobs just did it to get more publicity for his OWN campaign! There is nothing like a little scandal to get people talking, and, sadly, buying.

otto (not verified) @ Mon, 03/05/2007 - 1:59pm

Meh, who cares about Marc Jacobs, I'm more interested in Dakota's next movie. Also, that article you linked to is wrong, Dakota will not be in Alice in Wonderland.

Anonymous (not verified) @ Tue, 03/06/2007 - 11:04am

Dakota is just trying to show off her sex appeal, a la The Dakota Fanning Rape Movie.

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A group blog exploring our media world. Produced by the Digital Journalism: Blogging course at New York University, Spring 2007.

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