Recently, Speedo announced plans to bring the athletic swim wear brand up to speed with some of the more fashion-friendly athletic labels.
The Sport of Fashion
Jumping on the brand development bandwagon
Submitted by Katharine Jones on February 21, 2006 - 4:36pm. The Sport of FashionHigh-end girls for a high-end label
Submitted by Katharine Jones on February 20, 2006 - 7:45pm. The Sport of FashionMaybe the Olsen twins are a natural choice for luxury advertising, but as a champion of cheap-o shopping, I feel a little betrayed.
Luxury clown costumes
Submitted by Katharine Jones on February 15, 2006 - 12:14am. The Sport of FashionThe creative minds at Cirque du Soleil hope to develop the company’s brand name by expanding it to include clothing and cosmetics.
Cute clothes in aisle 12
Submitted by Katharine Jones on February 13, 2006 - 7:23pm. The Sport of FashionNow Wal-Marts doing the design for plebes thing.
Olympic fashion week(s)
Submitted by Katharine Jones on February 6, 2006 - 6:15pm. The Sport of FashionJust as New York’s Olympus Fashion week winds down to an end, the start of another fashion showcase will be kicking off over in Italy. I’m talking about the 20th Olympic Winter Games of course.
Luxury brands and the sport of shopping
Submitted by Katharine Jones on February 5, 2006 - 4:08pm. The Sport of FashionThough it’s easy to love Payless' attempt to bring to truly cute, original, and most importantly, affordable shoes to the market, it’s hard to forget the fiasco that occured when Stella McCartney’s H&M collection hit stores last fall.
Is the U.S. global reputation hurting its own brands?
Submitted by Katharine Jones on January 31, 2006 - 9:34am. The Sport of FashionWith all the talk of U.S. foreign policy souring the reputation of America the world over, there are a few companies in particular that might feel the unexpected burn.
Hilary vs Jenny: It takes two sides of sex to sell shoes
Submitted by Katharine Jones on January 30, 2006 - 11:54pm. The Sport of FashionThe flip-flop in choice of what side of the feminine appeal Candies has chosen to tap in to brings back so many memories.
The bells and whistles of New York Fashion Week
Submitted by Katharine Jones on January 24, 2006 - 9:34am. The Sport of FashionLets see if the actual fashion on parade can speak for itself
The swag at Sundance
Submitted by Katharine Jones on January 23, 2006 - 9:06pm. The Sport of FashionWhen it comes to film festivals, award shows, Fashion Week, or beauty industry PR events, what’s the buzz word on everyone’s lips? The answer: Swag.
