Course Number: JOUR-GA 1025.001
Day & Time: Friday, 1:00pm-4:40pm
Journalists who can successfully navigate these turbulent media times must be equal parts journalist and entrepreneur. In this seminar students will learn the basics of journalistic entrepreneurism: brand management, basic web design (mainly user scenarios, information flow and database modeling), the use of social media platforms, how to develop business models, innovate within an existing company, and attract capital. There will be a lot of learning by doing. Students will have a choice to run their own blog-based business (posting, selling ads, marketing their work) or track and profile an existing startup. The semester will culminate with students either drafting their own business plan for a media start-up that they will pitch in class, or completing a 3500-word, publishable business profile. Guests will include well-known journalists, corporate innovation managers, successful media entrepreneurs, and investors.