2021 – Summer
Style NY: Covering the Fashion Industry (Session 2)
Course Number: SS2: JOUR-UA 204
Day & Time: Mon/Wed 5:30pm-8:30pm
Instructor: Jessica Minkoff
Albert Class Number: TBD
Fashion and style have always been integral to the magazine industry—from the mainstream, runway-inspired glossies that thrive on the latest trends like Vogue, Harper’s Bazaar, Elle and Marie Claire to daily papers like the New York Times and the Wall Street Journal. Despite each publication having its own unique take on the fashion industry, they are all alike in that they express an opinionated view on clothing, designer talent, models, and fashion as it relates to society and culture.
As fashion journalism (like most things) begins to thrive more and more in digital media, magazines and periodicals have had to compete with a slew of bloggers and other influencers who have proven to be early masters of the fashion journalism game. Their points of view have attracted the attention of millions of followers.
However, whether online or in print, great fashion writing expresses an opinion and makes connections to the past, present, and the future. This class will explore reviewing fashion shows, writing trend pieces, long-form stories, and profiles. It will also delve heavily into the fast-paced world of blogs and social media from Twitter and Instagram to Snapchat and Vine—touching on the differences and similarities of each medium. Finally, we will also practice techniques for real-world situations such as interview skills and navigating the world of PR agencies. There will be guest speakers from different facets of the fashion industry.
Notes: Counts as an elective for the journalism major and both journalism minors.