Ken Paulsen has taught Journalistic Inquiry and its predecessor course to NYU undergraduates since 2003. He is the digital operations lead for Advance Local’s SILive.com, a role that also includes daily responsibilities for NJ.com. He manages home page presentation, push notifications and newsletters that reach hundreds of thousands of readers. For SILive, he also handles website analytics, which involves tracking ever-shifting readership trends, including search and social media traffic. He draws on 30 years’ experience as a reporter and news manager to shape his insights and interactions with newsroom colleagues and his NYU students.