Ken Paulsen has taught Journalistic Inquiry and its predecessor course to NYU undergraduates since 2003. He is the digital operations lead for Advance Local’s SILive.com, a role that also includes daily responsibilities for NJ.com. He manages home page presentation, push notifications and newsletters that reach hundreds of thousands of readers daily, in a constantly shifting media landscape. For SILive, he also handles website analytics, which involves intense tracking of Facebook readership, search traffic and other audience trends. He draws on 30 years’ experience as a reporter and news manager to shape his insights and interactions with the newsroom colleagues and his NYU students.