Day & Time: Tuesday and Thursday - 10:00am - 1:00pm
Course ID: JOUR-GA 1190
Instructor: Christie Nicholson
This is a project-based course to introduce students to business skills that will help them thrive as science journalism reinvents itself for digital platforms. Through research, interviews and exercises, students gain a foundational knowledge of how to build and defend a business concept. Some students work closely with well-established legacy brands in science journalism to develop new products or services that enhance those brands. Other students conceive and plan their own original startup businesses. The final deliverable is a thoroughly researched and polished pitch deck that is presented to a team of judges, along with accompanying documentation.