2021 – Summer
Reporting with Social Media (2-credit) (4 weeks, June 7-30)
Course Number: SS0: JOUR-UA 25
Day & Time: Mon/Wed 6:30-9:30 pm
Instructor: Kenneth Paulsen
Albert Class Number: TBD
For today’s reporters, social media serves as an essential tool not only for how they research and report the news, but also how they present and promote the news. Learn to track down high-quality primary sources and engage with them; conduct geographically focused research; craft news reports that meet the interests of social-media obsessed audience, while also serving the public-interest objectives of serious news outlets; use non-traditional storytelling techniques such as Snapchat and Instagram Stories to deliver the news.
Key to using social media as a news platform is understanding evolving social media habits across age spectrums, including how authors build a personal readership, how stories go viral, and the overwhelmingly mobile audience that is reshaping how news is being consumed. The instructor will share insights regularly from the social analytics platform CrowdTangle and the social media scheduling platform SocialFlow.