Maria Lavandera

Maria Lavandera

Studio 20 2017

Location: New York, NY
Hometown: Buenos Aires, Argentina

Before Studio 20

I was a senior researcher on radio and TV performance at the Research Department of the National Public Advocacy for the Audience’s Rights towards Audiovisual Communication Services. I also run my own digital magazine on dance, called Revista Revol and would report on arts for different national magazines and newspapers as a contributor.

During Studio 20, I worked directly with…

The Wall Street Journal, ImpreMedia

Final Project Partner

ImpreMedia’s El Diario NY

Problem I helped solve…

I helped them envision a subscriptions strategy that could complement their main revenue stream (advertising), by taking advantage of their position in the Hispanic market and using their existing resources.

Why Studio 20

Studio 20 offered me the chance to boost my creativity, learn new tools and discover ways to incubate an idea as an entrepreneur in the digital era. I liked its holistic approach to the different aspects of the journalistic craft, which I needed to continue developing my magazine project.

What my specialties are

Data, Content Strategy, Graphic Design